Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Social Media Communication: Concepts, Practices, Data, Law and Ethics

Social Media Communication: Concepts, Practices, Data, Law and Ethics

Lipschultz, Jeremy Harris

Hardcover

Writing InstructionGeneral ComputersGeneral Sociology

PREORDER - Expected ship date January 14, 2027

ISBN10: 1041065701
ISBN13: 9781041065708
Publisher: Routledge
Published: Jan 14 2027
Pages: 464
Language: English

This updated fifth edition presents a wide-scale, interdisciplinary guide to social media communication.

Examining platforms such as Meta Facebook and Instagram, TikTok, YouTube, Snapchat, X and Reddit, the book analyzes social media's use in journalism, public relations, advertising, and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics - all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fifth edition include expanded discussion of agentic AI social media content and algorithms, disinformation, and misinformation, the importance of media and information literacy, and emerging platforms. New 'Thought Leaders' also bring fresh perspectives to social media studies.

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