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Social Media Measurement and Management: Entrepreneurial Digital Analytics
Hardcover
ISBN13: 9781032252100
Publisher: Routledge
Published: Aug 1 2024
Pages: 308
Weight: 1.74
Height: 0.75 Width: 7.00 Depth: 10.00
Language: English
This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.
1 different editions
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Social Media Measurement and Management: Entrepreneurial Digital Analytics
Lipschultz, Jeremy Harris
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