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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
A Sign Is

A Sign Is

Paperback

General DesignTypography & Calligraphy

Publisher Price: $35.00

ISBN10: 1961856727
ISBN13: 9781961856721
Publisher: Oro Editions
Published: Mar 18 2025
Pages: 300
Weight: 1.50
Height: 1.20 Width: 5.80 Depth: 8.40
Language: English
An insightful collection of essays on the overlooked sign. Each chapter explores the extraordinary connection that culture and society have to this common object.

The book blends historical overview, graphic taxonomy, and design criticism on eleven signage types, ranging from signs that say no, to pharmacy signs, and all in-between. Every chapter uncovers the reasoning and logic of how and why our built environment is annotated the way it is form the simplest of signs to the largest of signs.

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Typography & Calligraphy