Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients Into Consumers

Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients Into Consumers

Tomes, Nancy

Paperback

Series: Studies in Social Medicine

Medical Reference

ISBN10: 1469688441
ISBN13: 9781469688442
Publisher: University of North Carolina Press
Published: Feb 1 2025
Pages: 560
Weight: 1.87
Height: 1.25 Width: 6.14 Depth: 9.21
Language: English

In a work that spans the twentieth century, Nancy Tomes questions the popular -- and largely unexamined -- idea that in order to get good health care, people must learn to shop for it. Remaking the American Patient explores the consequences of the consumer economy and American medicine having come of age at exactly the same time. Tracing the robust development of advertising, marketing, and public relations within the medical profession and the vast realm we now think of as health care, Tomes considers what it means to be a good patient. As she shows, this history of the coevolution of medicine and consumer culture tells us much about our current predicament over health care in the United States. Understanding where the shopping model came from, why it was so long resisted in medicine, and why it finally triumphed in the late twentieth century helps explain why, despite striking changes that seem to empower patients, so many Americans remain unhappy and confused about their status as patients today.

Also from

Tomes, Nancy

View All

Also in

Medical Reference

View All