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Secret Formulas of the Wizard of Ads: Turning Paupers Into Princes and Lead Into Gold
Hardcover
Series: Wizard of Ads, Book 2
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ISBN13: 9781885167408
Publisher: Bard Press
Published: Aug 15 1999
Pages: 224
Weight: 1.45
Height: 1.18 Width: 7.17 Depth: 10.08
Language: English
People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.
In 100 chapters full of wit, wisdom, and uncommon good sense, Secret Formulas conjures up more of the Wizard's provocative observations on advertising, business, and life that wong The Wizard of Ads last year's Business Book of the Year award -- on this time, the book, has nuts, bolts, and even more bite!
The Wizards's secret formulas will show:
- How to find a champion to sell your ideas
- Why targeting your market can be a big mistake
- Why bankers think backwards
- Why being out of style can be profitable
- How to write miraculous ads
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