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Rethinking Communication in Social Business: How Re-Modeling Communication Keeps Companies Social and Entrepreneurial

Rethinking Communication in Social Business: How Re-Modeling Communication Keeps Companies Social and Entrepreneurial

Paperback

Series: Lexington Studies in Contemporary Rhetoric

Business GeneralGeneral Reference

ISBN10: 1498555926
ISBN13: 9781498555920
Publisher: Lexington Books
Published: Apr 19 2021
Pages: 210
Weight: 0.69
Height: 0.48 Width: 6.00 Depth: 9.00
Language: English
This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.

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