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Rethinking Communication in Social Business: How Re-Modeling Communication Keeps Companies Social and Entrepreneurial

Rethinking Communication in Social Business: How Re-Modeling Communication Keeps Companies Social and Entrepreneurial

Hardcover

Series: Bloomsbury Studies in Contemporary Rhetoric

Business GeneralGeneral Reference

ISBN10: 149855590X
ISBN13: 9781498555906
Publisher: Lexington Books
Published: Aug 31 2018
Pages: 210
Weight: 1.05
Height: 0.80 Width: 21.30 Depth: 9.10
Language: English
This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.

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