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ISBN10: 6206833399
ISBN13: 9786206833390
Publisher: Edizioni Sapienza
Published: May 8 2025
Pages: 104
Weight: 0.33
Height: 0.25 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786206833390
Publisher: Edizioni Sapienza
Published: May 8 2025
Pages: 104
Weight: 0.33
Height: 0.25 Width: 6.00 Depth: 9.00
Language: Italian
In un mondo sempre più competitivo, molte regioni del mondo cercano di affermare più chiaramente la propria identità e le proprie caratteristiche per garantire un migliore posizionamento e un'immagine positiva della propria struttura, sia agli occhi degli stranieri sia nel proprio ambiente. Ma al giorno d'oggi, nell'era della comunicazione, i consumatori hanno un accesso istantaneo e spontaneo alla realtà , che ha un'enorme influenza sulla loro percezione.Come non riconoscere quindi il divario che esiste tra una pratica basata sulla rappresentazione di interessi particolari attraverso una comunicazione persuasiva che assomiglia alla propaganda o alla manipolazione e una comunicazione bidirezionale dedicata alla ricerca di un terreno comune soddisfacente per tutte le parti coinvolte.
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