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ISBN10: 6206833402
ISBN13: 9786206833406
Publisher: Wydawnictwo Nasza Wiedza
Published: May 8 2025
Pages: 104
Weight: 0.33
Height: 0.25 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786206833406
Publisher: Wydawnictwo Nasza Wiedza
Published: May 8 2025
Pages: 104
Weight: 0.33
Height: 0.25 Width: 6.00 Depth: 9.00
Language: Polish
W coraz bardziej konkurencyjnym świecie wiele regionów świata stara się wyraźniej zaznaczyc swoją tożsamośc i cechy charakterystyczne, aby zapewnic lepszą pozycję i pozytywny wizerunek swojej struktury, zarówno w oczach obcokrajowców, jak i we wlasnym środowisku. Jednak w dzisiejszych czasach, w dobie komunikacji, konsumenci mają natychmiastowy i spontaniczny dostęp do rzeczywistości, co ma ogromny wplyw na ich postrzeganie.Jak więc możemy nie dostrzegac przepaści, która istnieje między, z jednej strony, praktyką opartą na reprezentowaniu określonych interesów poprzez komunikację perswazyjną, która przypomina propagandę lub manipulację, a z drugiej strony dwustronną komunikacją poświęconą poszukiwaniu wzajemnie satysfakcjonującej wspólnej plaszczyzny dla wszystkich zaangażowanych stron.
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