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Public Relations

Public Relations

Paperback

General Sociology

ISBN10: 6206833313
ISBN13: 9786206833314
Publisher: Our Knowledge Publishing
Published: May 8 2025
Pages: 100
Weight: 0.32
Height: 0.24 Width: 6.00 Depth: 9.00
Language: English
In an increasingly competitive world, many regions of the world are seeking to assert their identity and characteristics more clearly, in order to ensure better positioning and a positive image of their structure, both with foreigners and with their own environment. But in today's communications age, consumers have instant and spontaneous access to the reality of the world, and this has a major influence on their perception.So how can we fail to recognize the gap that exists between, on the one hand, a practice focused on representing particular interests through persuasive communication that resembles propaganda or manipulation, and, on the other hand, two-way communication dedicated to finding mutually satisfactory common ground for all parties involved.

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Milambu Mbaya, Liévain

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General Sociology