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Research in Media Promotion

Research in Media Promotion

Hardcover

Series: Routledge Communication

AccountingGeneral Sociology

ISBN10: 080583382X
ISBN13: 9780805833829
Publisher: Routledge
Published: Aug 1 2000
Pages: 378
Weight: 1.59
Height: 1.15 Width: 6.32 Depth: 9.34
Language: English
This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in media promotion, media marketing, media advertising theory, and broadcasting.

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