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Research in Media Promotion

Research in Media Promotion

Paperback

Series: Routledge Communication

AccountingTelevisionGeneral Sociology

ISBN10: 113886126X
ISBN13: 9781138861268
Publisher: Routledge
Published: May 7 2015
Pages: 384
Weight: 1.15
Height: 0.80 Width: 5.90 Depth: 8.90
Language: English
This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in media promotion, media marketing, media advertising theory, and broadcasting.

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