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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Redwood Summer: How Mendocino Went to Pot

Redwood Summer: How Mendocino Went to Pot

Paperback

Technology & Engineering20th Century United States History

ISBN13: 9798888193709
Publisher: Local History Press
Published: May 26 2026
Pages: 244
Weight: 0.66
Height: 0.61 Width: 6.00 Depth: 9.00
Language: English

A tumultuous chronicle of Mendocino County's industrial rise and fall, this narrative explores the human and economic costs of squandered natural resources and the clash of cultures that transformed the redwood coast forever. Key points:

  • A Dramatic Industrial Saga: The narrative chronicles the meteoric rise and subsequent collapse of the forest and fishing industries in Mendocino County during the latter half of the 20th century, offering a cautionary tale of how rapid resource depletion transformed a booming economy into one reliant solely on tourism.
  • The Clash of Cultures: It provides a unique lens into the Redwood Summer era, exploring the intense friction between traditional blue-collar industrial values and the emerging counterculture and environmental movements that reshaped the American social landscape.
  • A Firsthand Historical Account: Written from the perspective of an industry insider and conservationist, the book offers a bespoke analysis of the what, why, and how behind major corporate shifts-including the legacies of titans like Georgia-Pacific and Union Lumber Company-and the human cost of their strategic failures.
  • Environmental and Economic Crossroads: The book serves as an intellectually curious study on the differences between conservation (wise use) and preservation (restricted use), illustrating how these competing philosophies impacted the sustainability of the redwood coast.

Redwood Summer: How Mendocino Went to Pot is a gripping historical narrative that chronicles the meteoric rise and eventual collapse of the industrial empires that once defined California's rugged north coast. Written from the unique perspective of Dennis Tavares-a seasoned industry insider and dedicated conservationist-the book provides a front-row seat to the transformation of Mendocino County during the latter half of the 20th century.

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20th Century United States History