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Putting a Stake in the Ground: Strategies for Getting Your First Marketing Journal Article Published Successfully
Paperback
Publisher Price: $11.95
ISBN13: 9781462000210
Publisher: iUniverse
Published: Mar 3 2011
Pages: 92
Weight: 0.30
Height: 0.19 Width: 6.00 Depth: 9.00
Language: English
A common challenge faced by junior marketing faculty is to build a substantial track record of research within the first few years of appointment. Academic publishing can be mysterious and not many people know where to start. This book guides you through the necessary steps to have your first marketing journal article published successfully.
Advance Praise for Putting a Stake in the Ground
Professor Ken Wong has written a clear, systematic, and detailed guidebook that describes the practical mechanics of academic manuscript preparation and submission. It describes the submission process and explains how to resolve almost any issue that might arise. This useful resource should be in the hands of every researcher.
-Dr. Ronald E. Goldsmith, Editor, The Service Industries Journal
The Richard M. Baker Professor of Marketing
Florida State University, USA
This is a valuable resource for anyone publishing in the academic world, working on publishing in the academic world, or interested in knowing more about the academic world. The author offers his insight in the game and identifies ways for users to become a better player in the academic publishing world.
-Dr. Winnie Chan, Research Economist, Statistics Canada
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