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612-822-4611
Public Service Media Renewal: Adaptation to Digital Network Challenges

Public Service Media Renewal: Adaptation to Digital Network Challenges

Hardcover

Series: Studies in Communication and Politics, Book 6

Technology & EngineeringBusiness of Art

ISBN10: 3631677286
ISBN13: 9783631677285
Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
Published: Dec 29 2017
Pages: 252
Weight: 0.95
Height: 0.90 Width: 6.10 Depth: 8.30
Language: English

This book analyses the adaptivity of public service media (PSM) to the digital network age. The authors use specific case studies and research initiatives, involving a variety of methodological and theoretical approaches, to argue that current changes in media and society offer a wide range of possibilities for PSM renewal. Changes in PSM are analysed through the lenses of shifts in users' behavior and the growing importance of big data, machine mediation and developing partnership systems alongside other agents in the overall media ecology. The authors map the potential mental, regulatory, institutional and financial indicators which might restrict the ways in which PSM adapts. They argue that PSM renewal is possible as long as PSM policy-makers and managers both recognize and understand the drivers for, and obstacles to, change.

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Business of Art