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The Psychology of Advertising
Paperback
AccountingInvesting & FinanceGeneral Psychology
ISBN13: 9781032596136
Publisher: Routledge
Published: May 14 2025
Pages: 484
Weight: 1.83
Height: 1.03 Width: 6.85 Depth: 9.65
Language: English
The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
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