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The Psychology of Advertising
Hardcover
AccountingInvesting & FinanceGeneral Psychology
ISBN13: 9781032621319
Publisher: Routledge
Published: May 14 2025
Pages: 484
Weight: 2.22
Height: 1.13 Width: 6.69 Depth: 9.61
Language: English
The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
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