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Protecting Main Street: Measuring the Customer Experience in Financial Services for Business and Public Policy

Protecting Main Street: Measuring the Customer Experience in Financial Services for Business and Public Policy

Paperback

AccountingBusiness GeneralInvesting & Finance

ISBN10: 1138864161
ISBN13: 9781138864160
Publisher: Routledge
Published: Feb 27 2015
Pages: 128
Weight: 0.40
Height: 0.27 Width: 6.00 Depth: 9.00
Language: English
Presents an overview of the importance of conducting different forms of market research to uncover problems in the lending and mortgage markets and how these problems affect the consumers' ability to make optimal credit decisions. This book also outlines the market research methodologies used to measure the consumer experience.

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