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Protecting Main Street: Measuring the Customer Experience in Financial Services for Business and Public Policy

Protecting Main Street: Measuring the Customer Experience in Financial Services for Business and Public Policy

Hardcover

AccountingBusiness GeneralInvesting & Finance

ISBN10: 0415996015
ISBN13: 9780415996013
Publisher: Routledge
Published: Aug 12 2010
Pages: 126
Weight: 0.75
Height: 0.60 Width: 6.10 Depth: 9.10
Language: English
Presents an overview of the importance of conducting different forms of market research to uncover problems in the lending and mortgage markets and how these problems affect the consumers' ability to make optimal credit decisions. This book also outlines the market research methodologies used to measure the consumer experience.

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