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Price Elasticity: Research on Magnitude and Determinants

Price Elasticity: Research on Magnitude and Determinants

Hardcover

Series: Schriften Zu Marketing Und Handel, Book 16

AccountingEconomics

ISBN10: 3631647050
ISBN13: 9783631647059
Publisher: Peter Lang
Published: Oct 28 2014
Pages: 185
Weight: 0.79
Height: 0.80 Width: 5.90 Depth: 8.40
Language: English
Price management has a high importance within the marketing field. Price is by far the most sensitive profit lever that managers can influence. Reflecting the academic and managerial need, the research objective is to gain a comprehensive understanding in two areas: the magnitude of price elasticity and the determinants of price elasticity.

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