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Vender a América
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ISBN10: 6208589924
ISBN13: 9786208589929
Publisher: Edicoes Nosso Conhecimento
Published: Jan 26 2025
Pages: 344
Weight: 1.01
Height: 0.77 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786208589929
Publisher: Edicoes Nosso Conhecimento
Published: Jan 26 2025
Pages: 344
Weight: 1.01
Height: 0.77 Width: 6.00 Depth: 9.00
Language: Portuguese
O marketing polÃtico é visto como um casamento entre o marketing e a polÃtica, que se insere na categoria do marketing social e sem fins lucrativos. Uma faceta proeminente deste domÃnio é a diplomacia pública; um termo contemporâneo que narra a forma como as nações promovem a sua imagem junto de um público estrangeiro. O livro explora este domÃnio discutindo a diplomacia pública dos EUA e as suas tentativas de conquistar os corações e as mentes dos cidadãos árabes. Consequentemente, o livro destaca os desafios que a diplomacia pública dos EUA enfrentou no processo, para além de examinar o impacto das disparidades culturais na forma como os árabes percepcionam as realidades sociopolÃticas.
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