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Vendere l'America
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ISBN10: 6208589916
ISBN13: 9786208589912
Publisher: Edizioni Sapienza
Published: Jan 26 2025
Pages: 336
Weight: 0.99
Height: 0.75 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786208589912
Publisher: Edizioni Sapienza
Published: Jan 26 2025
Pages: 336
Weight: 0.99
Height: 0.75 Width: 6.00 Depth: 9.00
Language: Italian
Il marketing politico è un connubio tra marketing e politica, che rientra nella categoria del marketing sociale e non profit. Un aspetto importante di questo campo è la diplomazia pubblica, un termine contemporaneo che racconta come le nazioni promuovono la loro immagine presso un pubblico straniero. Il libro esplora questo campo discutendo la diplomazia pubblica degli Stati Uniti e i suoi tentativi di conquistare i cuori e le menti dei cittadini arabi. Di conseguenza, il libro mette in luce le sfide che la diplomazia pubblica statunitense ha dovuto affrontare in questo processo, oltre a esaminare come le disparità culturali influiscano sul modo in cui gli arabi percepiscono le realtà sociopolitiche.
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