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ISBN10: 6208589940
ISBN13: 9786208589943
Publisher: Editions Notre Savoir
Published: Jan 26 2025
Pages: 352
Weight: 1.04
Height: 0.79 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786208589943
Publisher: Editions Notre Savoir
Published: Jan 26 2025
Pages: 352
Weight: 1.04
Height: 0.79 Width: 6.00 Depth: 9.00
Language: French
Le marketing politique est considéré comme un mariage entre le marketing et la politique, qui relève de la catégorie du marketing social et à but non lucratif. Une facette importante de ce domaine est la diplomatie publique, un terme contemporain qui décrit la manière dont les nations promeuvent leur image auprès d'un public étranger. Le livre explore ce domaine en discutant de la diplomatie publique américaine et de ses tentatives pour gagner les coeurs et les esprits des citoyens arabes. Par conséquent, le livre met en lumière les défis auxquels la diplomatie publique américaine a dû faire face au cours de ce processus, tout en examinant l'impact des disparités culturelles sur la façon dont les Arabes perçoivent les réalités sociopolitiques.
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