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Processos publicitários na radiodifusão na Nigéria Estudo de caso BCOS
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ISBN10: 6203851191
ISBN13: 9786203851199
Publisher: Edicoes Nosso Conhecimento
Published: Apr 16 2025
Pages: 108
Weight: 0.34
Height: 0.26 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786203851199
Publisher: Edicoes Nosso Conhecimento
Published: Apr 16 2025
Pages: 108
Weight: 0.34
Height: 0.26 Width: 6.00 Depth: 9.00
Language: Portuguese
O objetivo deste livro não era apenas examinar o vasto espetro da publicidade, centrando-se na publicidade na rádio e na televisão, mas também examinar a forma como uma determinada organização dos meios de comunicação social, a BCOS Ibadan, realiza processos publicitários em ambos os canais, rádio e televisão. Em suma, este livro analisou o panorama histórico da publicidade desde a antiguidade até aos dias de hoje, apresentando as tendências históricas da publicidade na Nigéria e analisando também as várias fases de desenvolvimento do Departamento Comercial da BCOS Ibadan. Foram discutidas as principais caraterÃsticas da rádio e da televisão, as vantagens e desvantagens dos dois meios de comunicação. A publicidade é um mundo criativo e a criatividade é o coração da publicidade tangÃvel. Discutiu-se a publicidade e a criatividade. O papel da publicidade e as funções da publicidade são delineados. O livro examina igualmente a questão da publicidade como modelo de comunicação de massas. Foi feita uma avaliação exaustiva do departamento comercial do BCOS, com conclusões e recomendações para a estação. Finalmente, este livro beneficiará imensamente os estudantes de publicidade interessados no curso e familiarizar-se-ão com os tentáculos da publicidade.
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