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Werbeprozesse im Rundfunk in Nigeria Fallstudie BCOS
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ISBN10: 6203851132
ISBN13: 9786203851137
Publisher: Verlag Unser Wissen
Published: Apr 16 2025
Pages: 112
Weight: 0.35
Height: 0.27 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786203851137
Publisher: Verlag Unser Wissen
Published: Apr 16 2025
Pages: 112
Weight: 0.35
Height: 0.27 Width: 6.00 Depth: 9.00
Language: German
Der Zweck dieses Buches bestand nicht nur darin, das breite Spektrum der Werbung mit Schwerpunkt auf Radio- und Fernsehwerbung zu untersuchen, sondern auch zu untersuchen, wie eine bestimmte Medienorganisation, BCOS Ibadan, Werbeprozesse auf beiden Kanälen, Radio und Fernsehen, durchführt. Zusammenfassend betrachtet dieses Buch die Geschichte der Werbung von der Antike bis zur Moderne, nennt die historischen Trends der Werbung in Nigeria und wirft auch einen Blick auf die verschiedenen Entwicklungsphasen der Werbeabteilung von B.C.O.S Ibadan. Die wichtigsten Merkmale von Radio und Fernsehen sowie die Vor- und Nachteile der beiden Medien wurden erörtert. Werbung ist eine kreative Welt und Kreativität ist das Herzstück greifbarer Werbung. Es wurde über Werbung und Kreativität diskutiert. Die Rolle der Werbung und die Funktionen der Werbung wurden umrissen. Das Buch untersuchte auch das Thema Werbung als Massenkommunikationsmodell. Es wurde eine gründliche Bewertung der BCOS-Handelsabteilung mit Schlussfolgerungen und Empfehlungen für den Sender durchgeführt. Schlie lich wird dieses Buch für Studierende der Werbebranche, die sich für den Kurs interessieren und sich mit den Tentakeln der Werbung vertraut machen möchten, von gro em Nutzen sein.
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