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Factores crÃticos de sucesso para a adoção do comércio eletrónico no Zimbabué urbano
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ISBN10: 620852038X
ISBN13: 9786208520380
Publisher: Edicoes Nosso Conhecimento
Published: Dec 31 2024
Pages: 84
Weight: 0.30
Height: 0.20 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786208520380
Publisher: Edicoes Nosso Conhecimento
Published: Dec 31 2024
Pages: 84
Weight: 0.30
Height: 0.20 Width: 6.00 Depth: 9.00
Language: Portuguese
O estudo explorou os factores crÃticos que determinam a adoção do comércio eletrónico nas zonas urbanas do Zimbabué, tendo como estudo de caso o Eco cash na zona urbana de Bulawayo. O estudo foi motivado pelo facto de a Econet estar a consumir 7 milhões de USD, 80% do seu orçamento de marketing, para 9 milhões de assinantes, mas, até à data, só se registaram 2,5 milhões de utilizadores de Eco cash num perÃodo de mais de 2 anos, o que está muito para além das suas expectativas, tendo em conta o seu rigoroso marketing e as promoções do produto. O investigador analisou vários textos e verificou que a literatura disponÃvel e as provas empÃricas sobre os factores crÃticos de sucesso para a adoção do comércio eletrónico no paÃs eram limitadas, uma vez que este conceito é um fenómeno novo que tem vindo a ganhar popularidade nos últimos anos. Foram utilizados como sujeitos de investigação 1400 assinantes registados no sistema eco-cash, 400 utilizadores não registados no sistema eco-cash, 36 comerciantes que vendem dinheiro em eco-cash e 3 agentes do sistema eco-cash. As técnicas de recolha de dados manipuladas foram questionários abertos e fechados, incluindo entrevistas estruturadas e semi-estruturadas como instrumentos de investigação. O estudo adoptou uma abordagem metodológica mista de metodologia qualitativa e quantitativa.
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