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Comunicação sobre eventos o mercado francês dos oxigenadores
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ISBN10: 6630427130
ISBN13: 9786630427134
Publisher: Edicoes Nosso Conhecimento
Pages: 96
Weight: 0.31
Height: 0.23 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786630427134
Publisher: Edicoes Nosso Conhecimento
Pages: 96
Weight: 0.31
Height: 0.23 Width: 6.00 Depth: 9.00
Language: Portuguese
O objetivo deste estudo centra-se na análise do mercado dos oxigenadores em 2010, com vista a explicar a escolha do tema abordado: as práticas de comunicação em eventos no mercado industrial dos dispositivos médicos, no âmbito da Circulação Extracorpórea em cirurgia cardÃaca. Para tal, baseamo-nos principalmente nos produtos emblemáticos da Terumo neste domÃnio de atividade: os oxigenadores Capiox. Analisamos as perspetivas futuras do mercado e as estratégias de comunicação a adotar. O estudo compreende três partes. Na Parte 1, é abordado o mercado dos oxigenadores em França. Na Parte 2, é analisada a polÃtica de comunicação da gama Capiox em França. A Parte 3 consiste numa análise das práticas de comunicação em eventos da Terumo no mercado dos oxigenadores.
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