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Veranstaltungsmarketing - Der französische Markt für Oxygenatoren
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ISBN10: 6630401530
ISBN13: 9786630401530
Publisher: Verlag Unser Wissen
Pages: 100
Weight: 0.32
Height: 0.24 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786630401530
Publisher: Verlag Unser Wissen
Pages: 100
Weight: 0.32
Height: 0.24 Width: 6.00 Depth: 9.00
Language: German
Ziel dieser Studie ist die Analyse des Marktes für Oxygenatoren im Jahr 2010, um die Wahl des behandelten Themas zu verdeutlichen: die Praktiken der Veranstaltungskommunikation auf dem industriellen Markt für Medizinprodukte im Bereich des extrakorporalen Blutkreislaufs in der Herzchirurgie. Dazu stützen wir uns hauptsächlich auf die Vorzeigeprodukte von Terumo in diesem Geschäftsbereich: die Capiox-Oxygenatoren. Wir untersuchen die Zukunftsperspektiven des Marktes und die zu verfolgenden Kommunikationsstrategien. Die Studie umfasst drei Teile. In Teil 1 wird der Markt für Oxygenatoren in Frankreich behandelt. In Teil 2 wird die Kommunikationspolitik für die Capiox-Produktreihe in Frankreich untersucht. Teil 3 befasst sich mit einer Analyse der Event-Kommunikationspraktiken von Terumo auf dem Markt für Oxygenatoren.
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