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Event Communication The French Market for Oxygenators
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ISBN10: 6630404092
ISBN13: 9786630404098
Publisher: Our Knowledge Publishing
Pages: 88
Weight: 0.28
Height: 0.21 Width: 6.00 Depth: 9.00
Language: English
ISBN13: 9786630404098
Publisher: Our Knowledge Publishing
Pages: 88
Weight: 0.28
Height: 0.21 Width: 6.00 Depth: 9.00
Language: English
The objective of this study is to analyze the oxygenator market in 2010 in order to explain the choice of the topic addressed: event-based communication practices in the industrial market for medical devices, specifically within the field of extracorporeal circulation in cardiac surgery. To this end, we focus primarily on Terumo's flagship products in this field: the Capiox oxygenators. We examine the market's future prospects and the communication strategies that should be adopted. The study consists of three parts. Part 1 examines the oxygenator market in France. Part 2 analyzes the communication strategy for the Capiox line in France. Part 3 provides an in-depth examination of Terumo's event-based communication practices in the oxygenator market.
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