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Compreendendo as relações públicas internacionais: uma perspectiva moderna
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ISBN10: 6207688368
ISBN13: 9786207688364
Publisher: Edicoes Nosso Conhecimento
Published: Jun 21 2024
Pages: 208
Weight: 0.69
Height: 0.48 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786207688364
Publisher: Edicoes Nosso Conhecimento
Published: Jun 21 2024
Pages: 208
Weight: 0.69
Height: 0.48 Width: 6.00 Depth: 9.00
Language: Portuguese
Este livro fornece uma compreensão abrangente das Relações Públicas Internacionais (DPI) e seus fatores históricos, destacando áreas de concordância e discordância com outros conceitos como Relações Internacionais, Comércio Internacional e Comunicação Internacional. Abrange vários organismos internacionais de relações públicas, como empresas multinacionais, organizações não governamentais e diplomatas, e associações internacionais como IPRA, PRCA, IPR, PRSA e CERP. O livro também reconhece o impacto dos avanços tecnológicos, como as TIC, nas operações de DPI. Os capÃtulos restantes concentram-se em teorias, abordagens de gestão de crises e questões/desafios em DPI, destinados a estudantes e à queles que operam globalmente. O livro é um esforço colaborativo de especialistas em relações públicas nigerianos e africanos, contribuindo significativamente para o crescimento e desenvolvimento dos DPI.
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