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Comprendre les relations publiques internationales: une perspective moderne
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ISBN10: 6207688392
ISBN13: 9786207688395
Publisher: Editions Notre Savoir
Published: Jun 21 2024
Pages: 216
Weight: 0.71
Height: 0.49 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786207688395
Publisher: Editions Notre Savoir
Published: Jun 21 2024
Pages: 216
Weight: 0.71
Height: 0.49 Width: 6.00 Depth: 9.00
Language: French
Ce livre fournit une compréhension complète des relations publiques internationales (DPI) et de ses facteurs historiques, mettant en évidence les domaines de concordance et de désaccord avec d'autres concepts tels que les relations internationales, le commerce international et la communication internationale. Il couvre divers organismes de relations publiques internationales, tels que des entreprises multinationales, des organisations non gouvernementales et des diplomates, ainsi que des associations internationales comme l'IPRA, la PRCA, l'IPR, la PRSA et le CERP. Le livre reconnaît également l'impact des progrès technologiques, tels que les TIC, sur les opérations liées aux DPI. Les chapitres restants se concentrent sur les théories, les approches de gestion de crise et les problèmes/défis liés aux DPI, destinés aux étudiants et à ceux qui opèrent à l'échelle mondiale. Le livre est le fruit d'un effort collaboratif de spécialistes des relations publiques nigérians et africains, contribuant de manière significative à la croissance et au développement d'IPR.
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