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Análise comparativa de bancassurance em vários paÃses
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ISBN10: 6206058115
ISBN13: 9786206058113
Publisher: Edicoes Nosso Conhecimento
Published: Jun 2 2023
Pages: 84
Weight: 0.30
Height: 0.20 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786206058113
Publisher: Edicoes Nosso Conhecimento
Published: Jun 2 2023
Pages: 84
Weight: 0.30
Height: 0.20 Width: 6.00 Depth: 9.00
Language: Portuguese
Com base nos factores limitadores, o sucesso do bancassurance requer uma mudança de abordagem, de pensamento e de cultura organizacional dos empregados, tanto dos bancos como das companhias de seguros. O que é encorajador, no entanto, é o facto de os bancos terem estabelecido relações de longo prazo com os seus clientes e terem desenvolvido competências para aprofundar essas relações ao longo do tempo. Este facto pode ajudar os bancos a oferecer aos seus clientes produtos e serviços adicionais, para além dos que constam da oferta bancária normal, sem grandes problemas e resistência da parte destes. Nas condições de crescente concorrência no mercado dos seguros, de mudança de atitudes dos consumidores e de desenvolvimento tecnológico, os canais de distribuição dos produtos de seguros são extremamente importantes para o bom funcionamento das companhias de seguros. Para se adaptarem às condições do mercado, as companhias de seguros estão a alterar a sua forma tradicional de trabalhar, aceitando novas formas de venda. Estão a ocorrer grandes mudanças no sector dos serviços financeiros, que visam aumentar os lucros e lutar pelo maior mercado mundial.
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