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Oplata licencyjna za samodzielną promocję w siatkówce plażowej
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ISBN10: 6209453244
ISBN13: 9786209453243
Publisher: Wydawnictwo Nasza Wiedza
Published: Dec 29 2025
Pages: 104
Weight: 0.33
Height: 0.25 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786209453243
Publisher: Wydawnictwo Nasza Wiedza
Published: Dec 29 2025
Pages: 104
Weight: 0.33
Height: 0.25 Width: 6.00 Depth: 9.00
Language: Polish
Czy siatkówka plażowa ma szansę stac się sportem popularnym? W Niemczech ta mloda, rozwijająca się dyscyplina sportowa stoi przed zmianą paradygmatu. Albo uda jej się dalej profesjonalizowac, pozyskac nowych sponsorów i większą uwagę, albo pozostanie w swojej sportowej niszy. Menedżerka sportowa i autorka Stefanie Prange de Oliveira zajęla się tym tematem i zbadala możliwe skutki wprowadzenia ryczaltowej oplaty licencyjnej za samodzielny marketing. W swojej pracy jasno przedstawila nie tylko stanowiska związku i sportowców, ale także możliwe scenariusze przyszlości siatkówki plażowej w Niemczech. Niezależnie od tego, jak zostanie rozwiązany konflikt interesów między sportowcami a związkiem, który trwa od dwudziestu lat, ma to decydujące znaczenie dla przyszlości tej dyscypliny.
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