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Droits de licence pour la commercialisation indépendante dans le beach-volley
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ISBN10: 620945836X
ISBN13: 9786209458361
Publisher: Editions Notre Savoir
Published: Dec 29 2025
Pages: 108
Weight: 0.34
Height: 0.26 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786209458361
Publisher: Editions Notre Savoir
Published: Dec 29 2025
Pages: 108
Weight: 0.34
Height: 0.26 Width: 6.00 Depth: 9.00
Language: French
Le beach-volley a-t-il l'étoffe d'un sport populaire ? En Allemagne, ce sport jeune et en plein essor est à l'aube d'un changement de paradigme. Soit il parvient à se professionnaliser davantage, à attirer de nouveaux sponsors et à susciter plus d'intérêt, soit il reste confiné dans sa niche sportive. La manager sportive et autrice Stefanie Prange de Oliveira s'est penchée sur cette question et a examiné les conséquences possibles de l'introduction d'une redevance forfaitaire pour l'auto-commercialisation. Dans son travail, elle expose clairement non seulement les positions de la fédération et des athlètes, mais aussi les scénarios possibles pour l'avenir du beach-volley en Allemagne. Car quelle que soit la manière dont sera résolu le conflit d'intérêts entre les athlètes et la fédération, qui couve depuis vingt ans, cela sera déterminant pour l'avenir de cette discipline.
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