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Komunikacja twarzą w twarz w nigeryjskim przemyśle telekomunikacyjnym
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ISBN10: 6208759366
ISBN13: 9786208759360
Publisher: Wydawnictwo Nasza Wiedza
Published: Mar 18 2025
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786208759360
Publisher: Wydawnictwo Nasza Wiedza
Published: Mar 18 2025
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: Polish
Czy zastanawialeś się, dlaczego dostawcy uslug telekomunikacyjnych często stosują bezpośrednią komunikację marketingową, konkurując o klientów? Jaką rolę odgrywa komunikacja interpersonalna jako alternatywne narzędzie marketingowe? Jak komunikacja twarzą w twarz radzi sobie w tym bardzo krytycznym sektorze gospodarki? Jaką silę posiadają media face-to-face, które sprawily, że staly się one bardzo pożądane przez kluczowych graczy branży telekomunikacyjnej? Opowiedziano historię nigeryjskiego przemyslu telekomunikacyjnego. Niniejsza praca badawcza zawiera wszystkie odpowiedzi na te pytania. Cele badania obejmują ustalenie, w jakim stopniu bezpośrednie dzialania marketingowe firm telekomunikacyjnych docierają do konsumentów w poludniowo-wschodniej Nigerii; ocenę zakresu, w jakim firmy telekomunikacyjne mogly odnieśc sukces w powiększaniu bazy klientów w poludniowo-wschodniej Nigerii poprzez marketing bezpośredni; oraz ustalenie, jaką rolę mógl odegrac marketing bezpośredni we wzmacnianiu lojalności wobec marek telekomunikacyjnych wśród konsumentów w poludniowo-wschodniej Nigerii. Cele te zaowocowaly trzema pytaniami badawczymi, na które udzielono wyczerpujących odpowiedzi w niniejszej pracy naukowej. Zapraszamy!
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