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La communication face à face dans l'industrie nigériane des télécommunications
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ISBN10: 620875934X
ISBN13: 9786208759346
Publisher: Editions Notre Savoir
Published: Mar 18 2025
Pages: 68
Weight: 0.23
Height: 0.16 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786208759346
Publisher: Editions Notre Savoir
Published: Mar 18 2025
Pages: 68
Weight: 0.23
Height: 0.16 Width: 6.00 Depth: 9.00
Language: French
Vous êtes-vous déjà demandé pourquoi les fournisseurs de services de télécommunication utilisent principalement des communications marketing en face-à -face lorsqu'ils se disputent la clientèle? Quel rôle joue la communication interpersonnelle en tant qu'outil de marketing alternatif? Comment la communication en face à face s'est-elle comportée dans ce secteur très critique de l'économie? Quels sont les atouts des médias en face à face qui font qu'ils sont très prisés par les principaux acteurs de l'industrie des télécommunications? L'histoire de l'industrie nigériane des télécommunications a été racontée. Ce travail de recherche apporte toutes les réponses à ces questions. Les objectifs de l'étude sont les suivants: déterminer dans quelle mesure les activités de marketing direct des entreprises de télécommunications touchent les consommateurs du sud-est du Nigeria; évaluer dans quelle mesure les entreprises de télécommunications ont réussi à élargir leur clientèle dans le sud-est du Nigeria grâce au marketing direct; et déterminer dans quelle mesure le marketing direct a pu jouer un rôle dans le renforcement de la loyauté des consommateurs du sud-est du Nigeria envers les marques de télécommunications. Ces objectifs ont donné lieu à trois questions de recherche auxquelles ce travail universitaire a apporté des réponses détaillées. Bonne lecture!
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