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La comunicazione faccia a faccia nell'industria delle telecomunicazioni nigeriana
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ISBN10: 6208759358
ISBN13: 9786208759353
Publisher: Edizioni Sapienza
Published: Mar 18 2025
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786208759353
Publisher: Edizioni Sapienza
Published: Mar 18 2025
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: Italian
Vi siete chiesti perché i fornitori di servizi di telecomunicazione utilizzano in modo preponderante le comunicazioni di marketing faccia a faccia quando competono per ottenere il patrocinio dei clienti? Che ruolo ha la comunicazione interpersonale come strumento di marketing alternativo? Come si è comportata la comunicazione faccia a faccia in questo settore così critico dell'economia? Quali sono i punti di forza dei media faccia a faccia che li hanno resi molto richiesti dagli attori chiave dell'industria delle telecomunicazioni? È stata raccontata la storia dell'industria nigeriana delle telecomunicazioni. Questo lavoro di ricerca contiene tutte le risposte a queste domande. Gli obiettivi dello studio sono: scoprire in che misura le attività di marketing faccia a faccia delle aziende di telecomunicazioni raggiungono i consumatori della Nigeria sudorientale; valutare in che misura le aziende di telecomunicazioni sono riuscite ad ampliare la loro base di clienti nella Nigeria sudorientale attraverso il marketing faccia a faccia; scoprire il ruolo che il marketing faccia a faccia può aver svolto nel rafforzare la fedeltà ai marchi di telecomunicazioni tra i consumatori della Nigeria sudorientale. Da questi obiettivi sono scaturite tre domande di ricerca che hanno trovato una risposta esauriente in questo lavoro accademico. Buon divertimento!
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