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Persuasion in Advertising

Persuasion in Advertising

Hardcover

AccountingMarketingGeneral Psychology

ISBN10: 0415322235
ISBN13: 9780415322232
Publisher: Routledge
Published: Nov 20 2003
Pages: 232
Weight: 1.17
Height: 0.65 Width: 6.36 Depth: 9.46
Language: English
A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption.

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