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Persuasion Ethics Today

Persuasion Ethics Today

Paperback

PhilosophyGeneral Reference

ISBN10: 076564472X
ISBN13: 9780765644725
Publisher: Routledge
Published: Dec 21 2015
Pages: 304
Weight: 0.95
Height: 0.70 Width: 5.90 Depth: 8.90
Language: English

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.

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Philosophy