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Persuasion Ethics Today
Hardcover
PhilosophyGeneral ReferenceGeneral Psychology
ISBN13: 9780765644718
Publisher: Routledge
Published: Dec 15 2015
Pages: 304
Weight: 1.31
Height: 0.75 Width: 6.00 Depth: 9.00
Language: English
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.
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