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Optimizing Corporate Portfolio Management

Optimizing Corporate Portfolio Management

Hardcover

AccountingInvesting & Finance

ISBN10: 0470126884
ISBN13: 9780470126882
Publisher: Wiley
Published: Apr 1 2007
Pages: 224
Weight: 1.04
Height: 0.84 Width: 6.45 Depth: 8.99
Language: English
If where an organization allocates its resources determines its strategy, why is it that so few companies actively manage the resource allocation process? Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Organizational Strategy goes beyond platitudes about why you should use corporate portfolio management (CPM) by offering a practical methodology to bring this powerful discipline to your organization.

Optimizing Corporate Portfolio Management takes an expansive view of where CPM can be utilized by demonstrating that it can be used across any business line, product group or functional area, e.g., IT, R&D, innovation, marketing, salesforce, capital expenditure, etc. CPM is appropriate anywhere discretionary investments are being selected and executed. As a result, other terms used to describe portfolio management such as IT portfolio management, enterprise portfolio management, and project portfolio management are all merely subsets or slices of CPM.

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