Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Nudge: Improving Decisions about Health, Wealth, and Happiness

Nudge: Improving Decisions about Health, Wealth, and Happiness

Sunstein, Cass R.
Thaler, Richard H.

Hardcover

Investing & FinanceGeneral Psychology

Currently unavailable to order

ISBN10: 0300122233
ISBN13: 9780300122237
Publisher: Yale University Press
Published: Apr 8 2008
Pages: 304
Weight: 1.25
Height: 1.20 Width: 6.50 Depth: 9.40
Language: English
Awards: IndieFab awards
A New York Times bestseller with more than 1.5 million copies sold

Named a Best Book of the Year by the Economist and the Financial Times

An essential read . . . loaded with good ideas that financial-service executives, policy makers, Wall Street mavens, and all savers can use.--John F. Wasik, Boston Globe

Save the planet, save yourself. Do-gooders, policymakers, this one's for you.--Newsweek

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. Nobel laureate Richard Thaler and legal scholar and bestselling author Cass Sunstein explain in this important exploration of choice architecture that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.

In Nudge, Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful choice architecture can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take--from neither the left nor the right--on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years.

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