Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
New Vocabularies, Old Ideas: Culture, Irishness and the Advertising Industry

New Vocabularies, Old Ideas: Culture, Irishness and the Advertising Industry

O'Boyle, Neil
Maher, Eamon

Paperback

Series: Reimagining Ireland, Book 22

General EducationGeneral Racism & Ethnic StudiesGeneral Sociology

ISBN10: 3039119788
ISBN13: 9783039119783
Publisher: Peter Lang Ltd, International Academic Publis
Published: Feb 9 2011
Pages: 224
Weight: 0.65
Height: 0.51 Width: 5.83 Depth: 8.27
Language: English
Advertisements are often viewed as indices of cultural change, just as the advertising industry is often imagined as innovative and transformative. Advancing from an alternative position, which borrows much from practice-based research, this book instead highlights the routinisation of practices and representations in advertising. Drawing extensively from his own study, the author uses Irishness to investigate the relationship between cultural symbolism in advertising and the cultural vocabularies of advertising practitioners. While globalisation and immigration to Ireland have putatively unhinged taken-for-granted understandings of Irish identity, the author argues that representations of Ireland and Irishness in the global context continue to draw from a stock of particularisms and that advertising practitioners continue to operate with largely essentialist understandings of culture and identity. As the first of its kind in Ireland, this book makes a case for renewed attention to advertising by academic scholars and promotes the benefits of interdisciplinary research.

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