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Mo-Mentum Principles: Staying Balanced & Moving Forward
Paperback
Publisher: Icnu Press
Published: Jul 15 2025
Pages: 176
Weight: 0.54
Height: 0.41 Width: 6.00 Depth: 9.00
Language: English
Master Cash Flow, Build Business Momentum, and Stay in Control.
Most small business owners focus on profit-but profit doesn't pay the bills, cash flow does.
In Mo-Mentum Principles, you'll discover how to manage cash flow, financial statements, and sustainable growth through the story of Greg, a young entrepreneur struggling to keep his lawn care business afloat. When late payments, unexpected expenses, and cash shortages threaten his success, his Uncle Mo-a seasoned business owner and cycling enthusiast-steps in.
Instead of spreadsheets and lectures, Mo takes Greg on a series of bike rides, teaching real-world financial lessons that every entrepreneur needs to survive and thrive.
* How to track and time cash flow like a pro
* Why financial statements should guide decisions-not just compliance
* How to scale a business without running out of cash
* What to do when financial storms hit (and how to prepare in advance)
* How to build lasting value most small business owners overlook
P&L shows what you earned. Balance Sheet shows what you have. Cash Flow Statement shows what moved. Together, they tell the complete story. - Uncle Mo
Through engaging storytelling and actionable financial strategies, Mo-Mentum Principles reveals the cash flow secrets that separate thriving businesses from struggling ones.
Whether you're launching your first startup, running a service-based business, or wondering why your profitable business still has cash flow problems, this book will change the way you think about money, momentum, and financial success.
Perfect for: Entrepreneurs, small business owners, service professionals, and anyone who wants to take control of their business finances.
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