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Maquinaria de Propaganda
Paperback
Series: Papeles de Trabajo, Book 7
General World HistoryGerman HistoryHistoriography
Publisher: Maat
Published: Aug 18 2026
Pages: 142
Weight: 0.38
Height: 0.33 Width: 5.50 Depth: 8.50
Language: Spanish
Entre 1920 y 1933, el Partido Nacionalsocialista Alemán (NSDAP) convirtió la propaganda en un componente central de su organización polÃtica y electoral. Este libro examina ese proceso en el contexto de la crisis de la República de Weimar y analiza cómo la simplificación del mensaje, la repetición, la escenificación pública, la construcción del adversario y la personalización del liderazgo ampliaron la capacidad de movilización del movimiento.
A partir de discursos de Adolf Hitler y Joseph Goebbels, prensa partidaria, material visual y fuentes historiográficas, Maquinaria de Propaganda estudia los dispositivos retóricos y organizativos que articularon la comunicación nacionalsocialista. El análisis presta especial atención a la relación entre lenguaje, emociones polÃticas, sÃmbolos, medios de difusión y segmentación de públicos.
El enfoque combina historia polÃtica, lingüÃstica, retórica y análisis del discurso. La propaganda no se presenta como una causa única del ascenso nazi, sino como un instrumento cuya eficacia dependió de condiciones económicas, institucionales y sociales, de la organización partidaria y, de forma creciente, de la violencia polÃtica.
El estudio distingue la propaganda partidaria anterior a 1933 del sistema estatal de propaganda, censura y coordinación cultural desarrollado después de la toma del poder. Esta separación permite examinar con mayor precisión qué recursos fueron utilizados para competir electoralmente y cuáles pertenecen a la posterior institucionalización de la dictadura.
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