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Mapping Out Marketing: Navigation Lessons from the Ivory Trenches
Paperback
AccountingBusiness GeneralInvesting & Finance
ISBN13: 9781138082236
Publisher: Routledge
Published: May 29 2018
Pages: 194
Weight: 0.67
Height: 0.45 Width: 6.14 Depth: 9.21
Language: English
This book offers a highly relevant set of perspectives on marketing and consumer behaviour that goes to the heart not only of the way that business works, but the way that we work as consumers, marketers and decision makers.
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