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Management Der Krisenkommunikation
Paperback
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ISBN10: 6208032733
ISBN13: 9786208032739
Publisher: Verlag Unser Wissen
Published: Aug 30 2024
Pages: 64
Weight: 0.23
Height: 0.15 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786208032739
Publisher: Verlag Unser Wissen
Published: Aug 30 2024
Pages: 64
Weight: 0.23
Height: 0.15 Width: 6.00 Depth: 9.00
Language: German
Das Buch Krisenkommunikationsmanagement befasst sich mit der strategischen Planung und Durchführung der Kommunikation während einer Krise, um den Ruf und die Tätigkeit einer Organisation zu schützen und zu erhalten. Sie erfordert eine schnelle, transparente und konsistente Kommunikation, um die Interessengruppen zu informieren, Panik zu vermeiden und klare Handlungsschritte vorzugeben. Eine wirksame Krisenkommunikation hängt von im Voraus erstellten Plänen, einer schnellen Entscheidungsfindung und der Fähigkeit ab, Botschaften an die sich entwickelnde Situation anzupassen. Dazu gehört auch die Nutzung mehrerer Kanäle, wie Pressemitteilungen, soziale Medien und direkte Kommunikation, um verschiedene Zielgruppen zu erreichen. Ziel ist es, das Vertrauen und die Glaubwürdigkeit aufrechtzuerhalten, Verantwortlichkeit und Empathie zu demonstrieren und gleichzeitig die Ursachen und Auswirkungen der Krise zu bekämpfen. Eine erfolgreiche Krisenkommunikationsstrategie kann die öffentliche Wahrnehmung erheblich beeinflussen, negative Auswirkungen abmildern und eine schnellere Erholung der betroffenen Organisation ermöglichen.
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