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Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures
Hardcover
Series: Routledge Interpretive Marketing Research
Investing & FinanceMarketingGeneral Parenting
ISBN13: 9780415516495
Publisher: Routledge
Published: Sep 20 2013
Pages: 258
Weight: 0.97
Height: 0.70 Width: 6.10 Depth: 9.30
Language: English
This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combining personal accounts from many mothers with different theoretical perspectives, this book examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave.
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