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Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures

Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures

Paperback

Series: Routledge Interpretive Marketing Research

Investing & FinanceMarketingGeneral Parenting

ISBN10: 1138206105
ISBN13: 9781138206106
Publisher: Routledge
Published: Aug 4 2016
Pages: 280
Weight: 0.88
Height: 0.59 Width: 6.14 Depth: 9.21
Language: English

This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combining personal accounts from many mothers with different theoretical perspectives, this book examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave.

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Investing & Finance