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    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
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Moholy-Nagy and the New Typography: A-Z

Moholy-Nagy and the New Typography: A-Z

Eisele, Petra
Naegele, Isabel
Lailach, Michael

Hardcover

Individual ArtistsTypography & Calligraphy

Currently unavailable to order

ISBN10: 3862067548
ISBN13: 9783862067541
Publisher: Kettler Verlag
Published: Oct 31 2019
Pages: 256
Weight: 3.10
Height: 1.00 Width: 9.70 Depth: 11.70
Language: English
  • Features recently discovered, previously unpublished materials from the archives of the Kunstbibliothek in Berlin by Bauhaus professor and renowned avant-garde artist László Moholy-Nagy
  • Includes work by Moholy-Nagy, Guillaume Apollinaire, F.T. Marinetti, Theo van Doesburg, Herbert Bayer, Walter Dexel, and El Lissitzky
  • Published concurrently with an exhibition at the Staatliche Kunstbibliothek in Berlin
The 1920s in Germany witnessed a revolution in visual communication, typography, and graphic design that still influences us today. In 1929, Hungarian avant-garde artist and Bauhaus professor László Moholy-Nagy was invited to design a room dedicated to the future of typography at the Martin-Gropius Bau in Berlin as part of a larger exhibition called New Typography (Neue Typographie).

The exhibition was organized by the Ring of New Advertising Designers (ring neue werbegestalter), a group started by Kurt Schwitters in 1927 which consisted of 12 avant-garde designers and artists who explored a common vision of modernity in advertising and graphic design. In five years, the Ring put on over 20 shows in Germany, and invited guest artists to exhibit with them.

Moholy-Nagy's room in the New Typography show was called Where is Typography Headed?. He created 78 freestanding panels with work by himself, other artists, and contemporary printed matter, which addressed the current trends and future direction of typography. The panels are reproduced together in this book for the first time, along with an Abcdarium of terms and concepts by a roster of noted typography and design historians.

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